Bloom Bag – Rose Pebble

$88 $98

The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra. 

With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather.


  • 10.25" L x 7.5" H x 2.75" D
  • Gold hardware
  • Fully lined in signature purple
  • Magnetic exterior pocket
  • Interior zipper pocket and open slit card pockets
  • Comes with two straps - long adjustable crossbody strap drop 21" + and shorter guitar strap 12" drop

    Customer Reviews

    Based on 8 reviews
    So beautiful

    This piece is so beautiful - even more so in person. The quality is clearly very high, and I love that these are vegan and cruelty-free. I’ll be buying another in black once it’s restocked!

    Victoria W
    Perfect bag for work

    This bag is just the right size for my commute to work. It is very spacious inside but isn’t as large as my usual work bags (which end up holding a lot of unnecessary items) so can transition to after-work activities. I can fit my e-reader, wallet, phone, sunglasses, lip balm, and hand sanitizer, with room to spare! I prefer to wear it with the longer strap but it’s nice to have both strap options.


    I LOVE this bag. It’s perfect for everyday wear and can be used for dressing up too. The size is great for holding everything I need without being big and bulky.

    Abby Blaszczyk

    The bloom bag has quickly become my everyday favourite bag! The colour is perfection and converting to the messenger strap is perfect for hands free. 10/10 would recommend!!

    Rose pebble Bloom

    I love everything about this bag! The messenger strap is the perfect length for hands free wearing. The colour is subtle and pretty. Inside is spacious enough for all my needs. I'll definitely be buying it again in other colours!

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