Bloom Bag – Black Pebble


The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra. It features an adjustable strap and inner pockets, with a structured finish. Equal parts sophisticated and fun, its structured design in versatile Black Pebble finish makes it the perfect transition piece from day to night. Deep and rich, this classic shade goes with everything.

With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather.


  • 10.25" L x 7.5" H x 2.75" D
  • Gold hardware
  • Fully lined in signature purple
  • Magnetic exterior pocket
  • Interior zipper pocket and open slit card pockets
  • Comes with two straps - a long adjustable crossbody strap drop 21" and a shorter guitar strap 12" drop

    Customer Reviews

    Based on 35 reviews
    Already Reviewed

    I previously gave this 5 stars a year ago. I tried to change my review already but Ela took it down. I’m trying again to see if they’ll be more transparent.

    I had this bag for less than one year and the zipper completely broke and fell apart. I did not over stuff the bag, but I did use it every day. The zipper became completely unusable and I couldn’t move it at all. The bag became completely useless.

    I’m not impressed Ela took down my first review complaining about this issue. I hope they keep this one up. Do better Ela.

    Debbie Greig
    Love this bag!

    This is my second Ela bag....I have the mini bloom in blue which I've had for about 6 months and love it as well.
    This one is larger so has room for everything I need. Love that it is a crossbody bag which is how I wear it mostly, but also love how easy it is to change the strap to a shorter length to wear for a dressier look.
    Would highly recommend this brand to anyone looking for a stylish new bag.

    Kayla Durand

    Such a beautiful purse, feels like soft leather. The size is great, big enough to carry a book around and still keep its shape.

    Jennifer Lynch
    Love My New Handbag

    Great size, quality, came with 2 strap options. Very happy with my purchase.

    Sara P.

    Really happy with my new purse. Fits everything I need and is great quality!

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