Sustainability Matters

We love and appreciate the environment as much as we do beautiful design, so we decided to bid adieu to leather and say hello to alternative, cruelty-free vegan materials.

We reduced our environmental impact without compromising our aesthetic and quality so that you could have a choice that not only looks great, but also feels great to wear.

Humble Luxury

With modern fabrications and textiles, quality and accessibility can coexist. We believe that shopping affordably doesn't have to mean compromising on aesthetic.

We are bridging the gap between great design and accessible fashion and redefining the concept of luxury. We design timeless pieces that are crafted from vegan materials with the goal to make sustainability and animal-safe products the new normal.

Ela on etalk

Our Founder Ela Aldorsson discusses ela brand's shift to vegan leather.